Everything that makes advertisers happy is to the detriment of humanity as a whole. Everything that makes advertisers’ jobs easier also makes it easier for authoritarian governments. “Innovation” is no longer about creating new things, it’s about taking what already works, breaking it, shoving ads on it and charging a ransom in the form of a premium subscription.
On the other hand, there are endless ad-skipping tools, pages and sites where the main attraction is the lack of ads without a subscription. More and more people are talking about how intrusive and annoying ads are, even those who make their living from them. As the efforts of big tech to please advertisers grow, so do the efforts of ordinary people to screw them.
Very Cyberpunk.
People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.
You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.
Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.
You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.
– Banksy
With modern advertising techniques, adverts mainly work by psychological manipulation - putting a name in your mind, making you associate it with an emotion (for example cars are “freedom”, perfume is “lust”), induce fear of a non-existing problem and then sell you a “solution” and so on.
It’s like being the focus of a crowd of untiring salesmen who are slick manipulators with training in Psychology and with no ethics at all.
That’s how it is every day in every place (even the comfort of your own home) in the advert heavy world we live in if one doesn’t fight to keep that shit away.
“It’s like being the focus of a crowd of untiring salesmen who are slick manipulators with training in Psychology and with no ethics at all.”
It’s not LIKE that. It IS that. It’s literally exactly that.
Actually I think it’s worse: human salesmen cost money whilst this shit is mainly automated or uses distribution systems were one person presses a button and millions get exposed to it (for example TV), so the numbers involved and the relentlessness of the pestering is far, far larger in scale than if human salesmen were doing it.
I liken it to humanity devoting almost a third of our planetary output on perfecting the poison that will reduce everyone but the creator to useless, incompetent, stooges. This is obviously an incredible net good for the species as a whole. We should never stop this.
Advertising hasn’t been that psychological since cable TV. These days, almost no work is put into advertising creatives. The goal is simply to spam and inundate you with messaging so the product is in your mind at all times. People have incredibly short attention spans thanks to smart phones so advertisements need to be virtually instantaneous in delivering their message.
Its really all about statistics these days. Very little thought or effort is put into advertisements.
Have a look at Perfume adverts on TV: they are literally entirely made up of imagery meant to make one think about sex and being sexy, with not a single thing in any of them about the actual quality of the product.
Car adverts too are similar, but their imagery is about things like Freedom, Family, Friendship, Party, Joy and so on (depending on the car). Almost none of them talks about the qualities of the actual vehicle.
Adverts not relying in this kind of psychological manipulation are the ones which look a lot like 1950s adverts and talk about the actual qualities of the product.
Under-investment into training advertising creatieves doesn’t mean that the adverts aren’t using Psychology tricks anymore because that way of doing adverts is now so widespread and common in the industry (because it works!) that people just learn those things as tricks of the trade rather than needing any kind of special extra training in Psychology.
You’re talking Cable TV? I don’t have cable so I can’t see it but Cable is going the way of the dinosaur
Any live TV - were I live they all show the same ads.
Started with 8Chan, where the same radicalised incels who support the rise of fascism worked in unison to move the Overton window. Allowing big Tech and Rupert Murdoch to constantly run propaganda against immigrants, whilst sustaining high levels of legal immigration to afford cheap labour and push the working class against eachother. All while Google, Meta, Microsoft and all of those clowns sell our active location Data collected from our phnes to Saudis, Russia and other extremely wealthy families so they could see businesses with less footfall during COVID, allowing them to bankrupt the global economy by shorting those companies through options. Netting them billions in profit and bankrupting businesses causing further economic downturn, in conjunction with the hostile takeover of the taxi cab and food delivery businesses. Further damaging restaurants and creating more unemployment, leading to fewer entry level jobs, normalising isolation and creating an atmosphere of distrust between people. Allowing for the further radicalisation of now unemployed young men by circulating millions of misleading, and sometimes, totally fake stories about immigrants. People that they brought here in the first place. All in order to push the world into a global conflict, buy up Earth and install themselves as the rulers of the ashes at the cost of billions of peoples lives.
Advertising exists to manipulate behavior beneficial to clients, out of target groups. It is propaganda and psychological manipulation. The days of simply informing people of products and services is a fairy tale. Maddison Avenue was built off of Nazi Germany’s mass media propaganda strategies.
I loved those old Chevrolet commercials from the 1930s that explained things like how a differential or transmission works in a car and I’m not even a car guy
I only remember the one, but yeah that was an absolute gem
I think you mean Capitalism
Advertisers waste our time which is the only measurable currency we are all spending at the same rate
At least you are an adult so you have the tools, cognitive and cultural, helping you see the problem. Imagine a very young kid, say 5 years old, watching exciting video content. They do not yet possess such ways to protect themselves from for-profit manipulation.
Just few days ago I finished the IMHO excellent “Buy The Mouse that Roared: Disney and the End of Innocence” by Henry A Giroux and Grace Pollock so you can already understand where I’m going with this.
Yes, advertisers are terrible, they make money by manipulating our thoughts, probing our deepest desire, toying with our emotions in order to sell us whatever is made by whomever pay them the most. But… you and I are fully formed human beings in the sense that we are adults. We spend years navigating through the world, getting scamming, learning how to spot lies and marketing pitches. The problem is, as showcased by Disney in that example (a very important example!), the process is not random. It is a very thoughtful and strategical one, namely how to transform a human being to a consumer from the youngest age.
Anyway I won’t dig into the obvious but the book ends with a couple of practical links e.g. commercial free childhood (what a name, how can how even imagine that would be needed?) which since then became https://fairplayforkids.org/
If you prefer a video on the topic the 2001 yes still relevant 2001 documentary (52 min) “Mickey Mouse Monopoly - Disney, Childhood & Corporate Power” https://films.mediaed.org/Film/Mickey_Mouse_Monopoly/f56fd530-8724-460b-b2bc-6eba9868f0e7
I personally pulled that thread also thanks to the more recent 2016 article “Teaching Disney Critically in the Age of Perpetual Consumption” https://www.jstor.org/stable/45157190 but, again, the point is that it’s systemic.
Modern marketing, post WW2 was the privatization of propaganda.
Online ads can be easily circumvented, I am more annoyed with giant billboards polluting public spaces. Oh well, one more reason to spend more time in nature.
Recently I’ve become more aware of how intrusive traditional advertising methods are: billboards everywhere, radio commercials interrupting the music, etc. It’s incredible how immersed we are in that crap and how most of us don’t realize it.
The advertisers are merely a tool for the investors, the people who own everything. The “haves” as it were. They are always at odds with and trying to squeeze money and labor from the rest of us, you know, the “have nots”.
Something something you basically just figured out communism on your own
Advertisers are basically just arms manufacturers, supplying the wealthy with the tools needed to manipulate and use the population. Cut the head of the dragon
What Bill Hicks said
Calvin and Hobbes warned us
Say it with me:
“Its Capitalism”
The profit motive is killingbus and the planet.
They’re building the internet for AI now, and were building it for advertisers for years before that, what with SEO choking up search results.
What should have been a wonderfully expressive, collaborative, and unifying medium is just being completely ravaged.
I, unfortunately, work in web development.
